Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. We use cookies to provide you with the convenience of not having to reenter information multiple times during your visits to our sites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our sites. Different cookies are used to perform different functions, which we explain below:

Some cookies are essential in order to enable you to move around our sites and use their features, such as accessing secure areas of our sites. Without these cookies, we cannot enable appropriate content based on the type of device you are using.

If cookies are disabled on your computer, you won't be able to order products online from Primrose and we won't be able to provide you with features which will improve your shopping experience with us.

Most browsers are set up to enable cookies by default. If you wish to amend cookie preferences you can do this through your browsers settings. Your browser's "Help" pages will give you information on how to do this.

Personal information collected via cookies for analytics purposes may include: information about your browser, network, and device; web pages you visited prior to coming to our sites; IP address; clicks; internal links; pages visited; scrolling; and searches. We use this information to learn about site traffic and activity. In particular, we use Google Analytics to measure how you interact with our sites. For more information about Google Analytics and how it collects and processes data, please go to “How Google uses data when you use our partners' sites or apps”, located at policies.google.com/technologies/partner-sites. Google also provides instructions on opting-out of Google Analytics at tools.google.com/dlpage/gaoptout.

From time to time, you may see banner adverts promoting Primrose appearing on other websites after visiting Primrose.
These adverts are designed to show you a selection of products based on what you've previously viewed on Primrose.

Cookies may be placed by our third-party advertising companies. These companies may use aggregated statistics about your use of our sites and third party media in order to provide you with advertisements about goods and services that you may be interested in. If you would like to opt-out of such advertising practices on the particular device on which you are accessing this Privacy Policy, please go to optout.aboutads.info

The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our sites have been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our sites may not function correctly.